The Saudi Export Development Authority (Saudi Exports) is participating in 'Anuga' Exhibition, held in Cologne, Germany, from October 7 to 11, 2023.
Participating under the name "Made in Saudi Arabia", the Saudi pavilion is one of the largest; 27 leading national companies from the food sector take part in the event.
By taking part in the exhibition, the Kingdom aims to boost trade with Germany and find new markets for Saudi companies in Europe, thus contributing to revenues from sectors other than oil.​