The Saudi Exports Development Authority "SAUDI EXPORTS" has completed organizing the Saudi Pavilion at the International SIAL Exhibition in Paris. The Saudi team included more than 20 companies representing various food industries in addition to the Saudi dates. The Saudi companies participating in the exhibition scored sales and deals under negotiation, estimated at SR 200 million, distributed among more than 70 countries around the world. The Authority is seeking to open potential export markets by communicating more effectively with existing customers and reaching wider horizons with prospective customers in the international markets. This will be achieved through understanding the specific requirements of customers and interacting with them by the national factories. This will contribute to the development of these companies' competitiveness through platforms that stimulate the target markets by promoting those products at the international platforms such as SIAL Paris.
The participation in the International SIAL Exhibition in Paris is the tenth for the Saudi Exports since the start of the foundational stage. It is worth noting that promotion services were provided to products of more than 350 factories through the international exhibitions for this year 2014, at a time when the Authority has doubled venues available for those wishing to participate and join the specialized international exhibitions organized by the "SAUDI EXPORTS" for 2015 in accordance with the Authority's plans.
The "SAUDI EXPORTS" is looking forward to providing new opportunities to local companies for global expansion amid noticeable growth in the number of major markets around the world. This is realized through participating in specialized international exhibitions. The "SAUDI EXPORTS" has asked companies wishing to export to develop strategies and action plans for international sales, and not to simply deal with export as temporary selling opportunities for limited sale requests, without any clear strategic outlook that ensures the sustainability of the export process.