​The Saudi Export Development Authority (SAUDI EXPORTS) is serving as a strategic sponsor for the "Sirha" exhibition in its Arabic version, taking place in Riyadh from October 1 to 3. This marks the exhibition's inaugural appearance in the Middle East.
The event gathers a distinguished group of experts and leading brands in the food products and equipment sector, featuring over 200 exhibitors. It serves as a vital platform for national companies to showcase their offerings, leverage the services and programs provided by ) SAUDI EXPORTS), and explore new opportunities to enhance the reach of Saudi food products in global markets.
Highlighting the significance of the food products sector, the exhibition aligns with the goals of Saudi Vision 2030, which aims to diversify the national economy and increase non-oil exports to 50% by 2030. Saudi Exports remains committed to supporting Saudi exporters and boosting the presence of Saudi food products in local, regional, and international markets.​