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The workshop aims to introduce the main channels of international distribution and sale, the advantages and characteristics of each of them, considerations for choosing the appropriate channel, managing these channels, methods of searching for agents and distributors in importing countries, and the selection criteria.
Workshop Structure:
· Principles of international marketing
· International distribution strategies
· Types of distribution channels
· Financial and marketing allocations for distribution channels
· Choosing the appropriate distribution channels in the target countries
· Criteria for evaluating distribution channels
· Managing distribution channels