The training course aims to publicize international marketing strategies, distribution channels and their forms of access to international markets, and to publicize the importance of e-commerce and how products are exported to the world through it.

Workshop subjects :

• Introduction to international marketing, objectives and marketing mix
• Ways and means of entering international markets for export
• Overview of international products, commodity delivery steps and product life cycle in international markets
• Overview of distribution channels and their formats and considerations for selecting the appropriate channel
• Types and characteristics of distribution and international sales channels.

Location: Riyadh

Date: 6 - 8 December, 2022

Program duration: 3 days

Time: 9:00 AM - 3:00 PM

* There are certificates to attend.

​