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The course aims to provide an overview of the basic principles of preparing market research and how to benefit from trade data to find markets and determine appropriate prices for them.
Training topics:
- Introduction to international marketing.
- Definition of international market research.
- Steps of marketing research: objectives, data collection and analysis.
- Databases and the most important references.
- Qualitative research and its types.
- Quantitative research and its types.
Date and time:
3 training days
November 19-21, 2024
9 am - 3 pm
Location:
Dammam (in-person)
*There are certified certificates for attendance