workshop description:
The training course aims to publicize international marketing strategies, distribution channels and their forms of access to international markets, and to publicize the importance of e-commerce and how products are exported to the world through it.

Workshop subjects :
1.Introduction to international marketing, objectives and marketing mix
2.Ways and means of entering international markets for export
3.Overview of international products, commodity delivery steps and product life cycle in international markets
4.Overview of distribution channels and their formats and considerations for selecting the appropriate channel
5.Types and characteristics of distribution and international sales channels.

Place: jeddah
Date: 15-17 March, 2022
The duration of the programme is three days.
Time: 9:00 a.m. - 3:00 p.m.
* There are certificates for the attendees.